Connected TV, or CTV, has become an essential part of many households, but the term itself can be confusing. In simple terms, CTV refers to any video content consumed on a TV screen via an internet connection. This includes internet-enabled Smart TVs, streaming devices like Roku, or gaming consoles that connect to the internet.
The world of CTV offers a range of content formats. Ad-Supported Video on Demand (AVOD) platforms, like YouTube and Tubi, provide on-demand content for free or at a low cost, with ad breaks integrated throughout. Advertisers can reach audiences on AVOD with targeted ads that reflect viewers’ interests, creating a win-win scenario.
Free Ad-Supported Streaming TV (FAST) channels offer linear streaming, similar to traditional TV but streamed over the internet. With content curated around specific themes or genres, these channels are popular among audiences looking for a continuous, hands-off viewing experience. For advertisers, FAST services offer a unique opportunity to reach viewers who enjoy themed content without the need for user navigation.
Finally, Broadcaster Video on Demand (BVOD) includes platforms from major broadcasters like ITVX and Channel 4. These services often offer both on-demand and FAST options, blending the best of both worlds. With these varied CTV options, advertisers need a clear understanding of each platform’s audience and ad format to optimize their campaigns.
Next Episode’s tools simplify CTV campaign planning across AVOD, FAST, and BVOD, providing advertisers with a comprehensive view of the CTV ecosystem to plan campaigns effectively.