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A combination of hardware scaling, global platform expansion and heavy investments in programming has seen audiences move from traditional TV to Connected TV (CTV) en-masse.
So much so that CTV is now the dominant format in many advertiser’s media plans, with a further predicted CAGR of 10.4%. in advertising expenditure on CTV platforms over the next five years.
The data and technology infrastructure that underpins CTV brings with it the possibility for advertisers to deliver audiences more relevant content. And early evidence demonstrates the brands that are delivering on this promise are both giving audiences what they expect (data point) and reaping the rewards in terms of ad performance (data point)
<1%
of CTV ads are creatively optimised
69%
of viewers say CTV ads are repetitive and annoying
99%
of clients arefrustrated by the complexity of CTV
The massive proliferation of advertising channels and formats is putting strain on advertiser’s production budgets. And most brands are lacking the creative, technology and processes to deliver personalised content at scale. Instead, what is left are CTV buys that are delivering lowest common denominator, generic creative that is stagnating the audience experience and resulting in historically low ad relevance and recall.
Our vertically integrated media, creative, data and technology capabilities enable advertisers to fully harness real-time audience insight, and deliver hyper personalised advertising content dynamically within CTV media plans, with no compromise to creativity.
Our specialist services help advertisers, and their agencies to design and execute targeted CTV campaigns across premium streaming platforms, ensuring optimal viewer engagement, superior content performance and better business outcomes.
We analyse TV viewership metadata to develop data-driven strategies that enhance viewer engagement and reduce ad fatigue
We create original advertising content that seamlessly integrates with CTV's unique capabilities and features
Our AI-powered creative automation software refines and optimises existing advertising assets for superior CTV performance
We strategically plan, buy and measure CTV ad placements (across ad pods, sponsorships, and in-content insertions), simplifying the complex CTV ecosystem while maximising reach and ROI
We analyse TV viewership metadata to develop data-driven strategies that enhance viewer engagement and reduce ad fatigue
We create original advertising content that seamlessly integrates with CTV’s unique capabilities and features
Our AI-powered creative automation software refines and optimises existing advertising assets for superior CTV performance
We strategically plan, buy and measure CTV ad placements (across ad pods, sponsorships, and in-content insertions), simplifying the complex CTV ecosystem while maximising reach and ROI
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Our team of data scientists, creatives, media experts, and technologists provide expertise and guidance ensuring seamless campaign execution.
Our Entertainment Insights Graph, EIG™ unlocks insights hidden within the entertainment choices viewers' make. This is part of a suite of insight that powers data-driven strategies that enhance viewer engagement and reduce ad fatigue.
Otomo™ makes originating static and animated content quick and easy with intuitive toolsets and controls. Using an existing TVC, Otomo™ can produce highly contextual, personalised and/or hyper-local content with ease without having to go back into the studio.
We work with best-in-class partners to bring new ad formats, measurement, e-commerce capability and creative origination and automation as part of the Next Episode holistic offering.
Our integrated team of data scientists, creatives, media experts, and technologists provides end-to-end expertise and know-how, ensuring seamless campaign execution.
Our Entertainment Insights Graph, EIG™ unlocks insights hidden within the entertainment choices viewers’ make. This is part of a suite of insight that powers data-driven strategies that enhance viewer engagement and reduce ad fatigue.
Otomo™ makes originating static and animated content quick and easy with intuitive toolsets and controls. Using an existing TVC, Otomo™ can produce highly contextual, personalised and/or hyper-local content with ease without having to go back into the studio.
We work with best-in-class partners to bring new ad formats, measurement, e-commerce capability and creative origination and automation as part of the Next Episode holistic offering.
Non-Executive Chairman
Most recently the Global Chief Strategy of Accenture Song, Jon is a pioneering powerhouse in the realm of marketing. His experience spans across multiple decades and several top-tier television, marketing, and strategic consultancy organizations.
Founding Partner Managing
Martyn is the Founder and CEO of Local Planet the worlds largest privately owned media agency network with $16.25bn in media billings operating in 137 markets. Martyn was on the board of Aegis prior to its acquisition by Dentsu where he was responsible for all global client relationships for the network. He also founded and ran the Vizeum network growing it into a global network across 38 markets with billings in excess of $6bn prior to its merger with iProspect.
Founding Partner Creative
Bill is Chief Client Officer and Co-Founder of AnalogFolk Group (AFG), the progressive marketing and technology group creating a smarter future for people, brands and society. The group includes award winning full-service digital creative agency AnalogFolk, content production company Untold Fable, digital transformation consultancy MindWorks and an automation and tech engineering company With Robots.
Founding Partner Commercial
Jason boasts a diverse media career as an executive and founder spanning television, radio, publishing, events, digital AdTech and SAAS Martech. In his recent spell at Peach as Global CDO he ran the digital acquisitions working closely with the founders on strategy and integration, He is a Founding partner of Next Episode.
Founding Partner Data
Jess’ career spans senior commercial roles in publishing, digital marketing and data strategy, including Double Verify, Infosum and Optable. She brings unrivaled experience in the creation and execution of data driven marketing solutions to Next Episode.
Founding Partner Clients
David has over 25 years of global media experience, and was the founding partner at some of the fastest growing independent agencies in North America. Prior to that he was President of Global Clients at Dentsu International and Managing Director of MediaCom UK. He has worked on leading global brands such as Adidas, VW, Audi, Nokia, GSK, Philips and General Mills.
Founding Partner Growth
Jeremy’s career includes commercial roles for ITV, Eurosport, Express Newspapers, Metro International, UCAS and ABRSM. He is a founder of City AM. He brings his extensive experience of media creativity and innovation to Next Episode.
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XX MAY 2024
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XX MAY 2024
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XX MAY 2024
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