Welcome to the future of television advertising

The media landscape has shifted.

A combination of hardware scaling, global platform expansion and heavy investments in programming has seen audiences move from traditional TV to Connected TV (CTV) en-masse.

So much so that CTV is now the dominant format in many advertiser’s media plans, with a further predicted CAGR of 10.4%. in advertising expenditure on CTV platforms over the next five years.

This is unlocking a powerful new opportunity for audiences and brands.

The data and technology infrastructure that underpins CTV brings with it the possibility for advertisers to deliver audiences more relevant content.  And early evidence demonstrates the brands that are delivering on this promise are both giving audiences what they expect (data point) and reaping the rewards in terms of ad performance (data point)

<1%

of CTV ads are creatively optimised

69%

of viewers say CTV
ads are repetitive and annoying

99%

of clients are
frustrated by the complexity of CTV

The majority of advertisers aren’t 
answering the bell.

The massive proliferation of advertising channels and formats is putting strain on advertiser’s production budgets.  And most brands are lacking the creative, technology and processes to deliver personalised content at scale.  Instead, what is left are CTV buys that are delivering lowest common denominator, generic creative that is stagnating the audience experience and resulting in historically low ad relevance and recall.

Next Episode is purpose-built to help advertisers unlock the full potential of CTV.

Our vertically integrated media, creative, data and technology capabilities enable advertisers to fully harness real-time audience insight, and deliver hyper personalised advertising content dynamically within CTV media plans, with no compromise to creativity.

Welcome to the future of television advertising. Welcome to ...

Next Episode improves the quality of the CTV viewer experience through bringing together creativity, technology and media to deliver more dynamic and relevant brand content.

Our specialist services help advertisers, and their agencies to design and execute targeted CTV campaigns across premium streaming platforms, ensuring optimal viewer engagement, superior content performance and better business outcomes.

Advanced Analytics

We analyse TV viewership metadata 
to develop data-driven strategies that enhance viewer engagement and reduce ad fatigue

01

Creative Excellence

We create original advertising content that seamlessly integrates with CTV's unique capabilities and features

02

Versioning

Our AI-powered creative automation software refines and optimises existing advertising assets for superior CTV performance

03

Executional Expertise

We strategically plan, buy and measure CTV ad placements (across ad pods, sponsorships, and in-content insertions), simplifying the complex CTV ecosystem while maximising reach and ROI

04

We analyse TV viewership metadata 
to develop data-driven strategies that enhance viewer engagement and reduce ad fatigue

We create original advertising content that seamlessly integrates with CTV’s unique capabilities and features

Our AI-powered creative automation software refines and optimises existing advertising assets for superior CTV performance

We strategically plan, buy and measure CTV ad placements (across ad pods, sponsorships, and in-content insertions), simplifying the complex CTV ecosystem while maximising reach and ROI

We’ve built a unique stack of integrated capabilities to help advertisers, streaming platforms and agencies to execute world-class CTV campaigns.

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Fully Integrated Specialist Talent

Our integrated team of data scientists, creatives, media experts, and technologists provides end-to-end expertise and know-how, ensuring seamless campaign execution.

01

Proprietary Data & Technology

We analyse TV viewership metadata 
to develop data-driven strategies that enhance viewer engagement and reduce ad fatigue

02

Otomo

EIGTM, our proprietary AI and behavioural science-based platform, analyses entertainment preferences to identify untapped media and creative opportunities.

03

Strategic Partnership

Close collaborations with streaming platforms provide exclusive insights and early access to new format possibilities

04

Our integrated team of data scientists, creatives, media experts, and technologists provides end-to-end expertise and know-how, ensuring seamless campaign execution.

We analyse TV viewership metadata 
to develop data-driven strategies that enhance viewer engagement and reduce ad fatigue

EIGTM, our proprietary AI and behavioural science-based platform, analyses entertainment preferences to identify untapped media and creative opportunities.

Close collaborations with streaming platforms provide exclusive insights and early access to new format possibilities

Meet the
team

Insights

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We’d love to hear from you

We are here

The Harley Building
77 New Cavendish Street
London
W1W 6XB