The world of CTV is fast-paced, and programmatic advertising is the key to reaching audiences at scale while keeping campaigns efficient. Programmatic advertising automates the buying and placement of ads, allowing advertisers to reach the right viewers at the right time, with minimal waste. For CTV, this often includes Real-Time Bidding (RTB), where ad spaces are auctioned off in real time, ensuring that ads reach viewers at the most impactful moments.
Next Episode’s programmatic approach enables brands to refine their campaigns based on real-time data, adjusting ad delivery to maximize engagement and effectiveness. With programmatic, CTV ads become less disruptive and more integrated into the viewing experience, which is essential for keeping audiences engaged.
By combining programmatic technology with our Entertainment Insights Graph (EIG™), we ensure that ads are contextually relevant, enhancing both brand recall and viewer experience. Programmatic CTV is a game-changer for brands seeking to optimize their campaigns with precision and scale.