The CTV landscape is dynamic and complex, offering advertisers new ways to reach audiences but also introducing new challenges. For marketers, keeping up with multiple streaming platforms, each with its own ecosystem can feel overwhelming. Yet, with the right tools and strategies, the CTV experience can be more intuitive and straightforward.
Next Episode uses its proprietary Entertainment Insights Graph (EIG™) to unify viewer data, giving brands a holistic understanding of audience profiles and preferences across different platforms. This data is used to map out audience cohorts and plan media strategies that reach those viewers in the content they’re most likely to enjoy. From AVOD to FAST services, the EIG™ provides a clear view of CTV’s fragmented landscape, making it easier for advertisers to craft campaigns that resonate across the board.
The technology further enhances CTV’s potential by surfacing data insights and creative optimisation cues. The ability to know in advance how their audiences like to interact and when means brands can maximise engagement and minimise wasted ad spend. With access to these advanced analytics, marketers can transform the “complexity” of CTV into a streamlined, data-driven contextual strategy.
CTV is challenging to navigate, but with the right tools, it becomes a playground of opportunity. Next Episode is dedicated to making CTV easier for advertisers, helping brands reach viewers with relevance and resonance.