Insights

We discuss full funnel CTV measurement metrics like ROAS, website traffic, brand consideration, and audience profiling. We explain why having a priority, North Star metric is crucial for maximising campaign impact, and how Next Episode supports brands in effective, data-driven decision-making.

Provides a clear definition of CTV and explains different types of CTV services, including AVOD, SVOD, and FAST. Outlines how each format impacts the ad experience and offers unique value for advertisers.

Delves into the challenges marketers face in navigating the fragmented CTV landscape and how Next Episode’s technology and proprietary Entertainment Insights Graph (EIG™) help advertisers understand audience profiles. Explains how leveraging this data in real-time makes CTV planning simpler and more effective.

Discusses the importance of creative adaptation in CTV, rather than merely repurposing linear TV ads. Emphasizes the power of data-driven audience insights for crafting relevant, engaging ads, which avoids “brand interference” and ensures better viewer engagement.