Discover experts strategies and trends shaping the future of Connected TV
Provides a clear definition of CTV and explains different types of CTV services, including AVOD, SVOD, and FAST. Outlines how each format impacts the ad experience and offers unique value for advertisers.
Delves into the challenges marketers face in navigating the fragmented CTV landscape and how Next Episode’s technology and proprietary Entertainment Insights Graph (EIG™) help advertisers understand audience profiles. Explains how leveraging this data in real-time makes CTV planning simpler and more effective.
Discusses the importance of creative adaptation in CTV, rather than merely repurposing linear TV ads. Emphasizes the power of data-driven audience insights for crafting relevant, engaging ads, which avoids “brand interference” and ensures better viewer engagement.
Introduces Connected TV (CTV) as a rapidly growing advertising medium that combines the reach of traditional TV with data-driven targeting. Highlights the excitement around CTV for both viewers and marketers, with the capability to personalize content, thus fostering deeper connections.