Discover experts strategies and trends shaping the future of Connected TV
Discusses the importance of creative adaptation in CTV, rather than merely repurposing linear TV ads. Emphasises the power of data-driven audience insights for crafting relevant, engaging ads, which avoids “brand interference” and ensures better viewer engagement.
Introduces Connected TV (CTV) as a rapidly growing advertising medium that combines the reach of traditional TV with data-driven targeting. Highlights the excitement around CTV for both viewers and marketers, with the capability to personalise content, thus fostering deeper connections.
Exploring why understanding viewer emotions and context is the key to driving better engagement in CTV advertising.