Author: edgarr

Summarizes the key advancements in CTV, focusing on how AI and machine learning will further optimize ad targeting, creative personalization, and scalability. Encourages readers to consider the long-term potential of CTV and connect with Next Episode for support in adopting these technologies.

Explores the role of programmatic advertising and Real-Time Bidding (RTB) in automating ad buying for CTV. Explains how programmatic strategies enable precision targeting and enhance scalability, making ad content feel more like part of the viewer’s chosen content.

Highlights the role of high-quality, first- and third-party data in creating personalized CTV campaigns that resonate with audiences. Focuses on data privacy, personalizing creative assets, and maximizing viewer engagement.

We discuss full funnel CTV measurement metrics like ROAS, website traffic, brand consideration, and audience profiling. We explain why having a priority, North Star metric is crucial for maximising campaign impact, and how Next Episode supports brands in effective, data-driven decision-making.

Provides a clear definition of CTV and explains different types of CTV services, including AVOD, SVOD, and FAST. Outlines how each format impacts the ad experience and offers unique value for advertisers.

Delves into the challenges marketers face in navigating the fragmented CTV landscape and how Next Episode’s technology and proprietary Entertainment Insights Graph (EIG™) help advertisers understand audience profiles. Explains how leveraging this data in real-time makes CTV planning simpler and more effective.

Discusses the importance of creative adaptation in CTV, rather than merely repurposing linear TV ads. Emphasizes the power of data-driven audience insights for crafting relevant, engaging ads, which avoids “brand interference” and ensures better viewer engagement.

Introduces Connected TV (CTV) as a rapidly growing advertising medium that combines the reach of traditional TV with data-driven targeting. Highlights the excitement around CTV for both viewers and marketers, with the capability to personalize content, thus fostering deeper connections.