Insights

Summarizes the key advancements in CTV, focusing on how AI and machine learning will further optimize ad targeting, creative personalization, and scalability. Encourages readers to consider the long-term potential of CTV and connect with Next Episode for support in adopting these technologies.

Explores the role of programmatic advertising and Real-Time Bidding (RTB) in automating ad buying for CTV. Explains how programmatic strategies enable precision targeting and enhance scalability, making ad content feel more like part of the viewer’s chosen content.

Highlights the role of high-quality, first- and third-party data in creating personalized CTV campaigns that resonate with audiences. Focuses on data privacy, personalizing creative assets, and maximizing viewer engagement.

We discuss full funnel CTV measurement metrics like ROAS, website traffic, brand consideration, and audience profiling. We explain why having a priority, North Star metric is crucial for maximising campaign impact, and how Next Episode supports brands in effective, data-driven decision-making.